An AI production ops director for scripted & unscripted content — without the enterprise price tag.
Greenwood Ave helps production companies, podcast networks, and indie studios put AI to work inside real content pipelines — series, docs, vertical drama, video podcasts. Strategy, story, and systems, end-to-end from development through distribution and monetization. At AI speed.
You already have the experiments.
The test renders. The pilot workflow someone built in a weekend. The vendor decks promising 10x. A dozen tools your team half-uses. And a pipeline that still runs the way it ran in 2022 — because nothing you've tried has survived contact with an actual delivery schedule.
The tools are not the problem. The missing piece is production operations: knowing where AI belongs in a real pipeline, where it doesn't, and how to wire it in so the schedule gets faster and the work gets better — on purpose, every time. That gap is exactly what Greenwood Ave closes.
Three tells your pipeline is leaving money on the table. Let's fix one now.
AI at the wrong end
Teams point AI at the finished product — generate the asset, polish the cut — where quality bars are highest and failure is most expensive. It belongs upstream first: coverage, versioning, formatting, prep. The unglamorous middle of the pipeline is where the hours actually are.
Tools without an owner
Five licenses, no operator. Every tool is somebody's side project, so nothing compounds and nothing survives the person who championed it.
No kill criteria
Pilots that never officially fail, so they never officially end — and the team quietly routes around them.
The fix for Tell 01 — free
Take one recurring deliverable your team formats or versions by hand — localized cuts, episode descriptions, delivery specs, social versions. Time it for one week. That number × your loaded hourly rate is your first AI business case, and it's almost always bigger than the flashy generative use case someone pitched you.
Start there. Ship it in a month. That is what earns you permission for the ambitious stuff.
You just did the first ten minutes of an audit. The other three weeks look like that, aimed at your entire pipeline.
One way in: the AI Production Audit.
Greenwood Ave doesn't sell a menu. Every engagement starts the same way — a fixed-scope, fixed-price audit of your production operation.
Audits grow into fractional retainers — an ops director on your team for the build-out — but that's a conversation we have after the audit, not before.
AI Production Audit
- Full pipeline deep-dive: development → production → post → distribution → monetization
- Where AI belongs in your workflow — and where it doesn't
- Tooling and vendor evaluation against what you already pay for
- Rights, disclosure, and governance check — the part everyone skips until it's a problem
- Readout deck + a 90-day roadmap your team can execute with or without me
Built in real seats, not slide decks.
Greenwood Ave is Jess Harris-DiStefano — twenty years running production operations inside the platforms and studios your content lives on.
Vertical drama, developed at AI speed
An established television production company needed a platform-ready micro-drama pitch package. Greenwood Ave delivered the whole thing — series one-sheet, full series bible, sample episode scripts — in under a week, through an AI-assisted development pipeline with a 20-year production executive and working WGA writer making every creative call. Development priced at senior-exec rates, delivered at AI speed.
Most AI consultants have never shipped a season.
The AI-for-content space is crowded with prompt-sellers and tool reviewers. They know what the machines can do. What they don't know is what a delivery schedule does to a workflow, what a network standards call actually requires, or what it takes to run an 85-person production org — because they've never had to.
Greenwood Ave comes from the other direction: two decades of production operations first, AI systems built on top — including eight working content pipelines and AI-assisted development delivered to a paying client. You're not hiring someone who read about your business. You're hiring someone who ran it.
Built for content makers. Only content makers.
This is for you if
- You make scripted or unscripted content — series, docs, vertical drama, video podcasts, digital-first shows
- You have a real pipeline and real revenue, but no AI ops capability in-house
- You want AI working inside your workflow in months, not on a strategy slide
This isn't for you if
- You need marketing, advertising, or branded content — that's out of scope by design, and I'll happily point you to people who do it well
- You want a tool recommendation, not an operating system
- You're pre-revenue and pre-pipeline — do the audit when there's a workflow to audit
The audit pays for itself, or I'll say so first.
If the discovery call tells me your operation won't get $5,000 of value out of this audit, I'll tell you on that call and we won't do it. And if the readout doesn't hand you a roadmap you can execute — with me or without me — the engagement isn't done until it does.
Straight answers.
Why is the price on the website?
Because you shouldn't have to book a call to find out if this is in budget. $5,000, flat, three weeks. If that's not now, take the free fix in the section above — it's yours either way.
What happens after the audit?
You get a roadmap your team can run on its own. Most clients ask Greenwood Ave to stay on as a fractional ops director for the build-out — but the audit is designed to stand alone, and the roadmap is yours regardless.
Can't we just do this in-house?
Eventually, yes — that's the point. The audit exists so your team skips the eighteen months of expensive trial and error and starts from a working map. Everything is built to run without me.
Do you replace writers or editors?
No. The systems Greenwood Ave builds put AI around the creative work — prep, coverage, versioning, distribution — so the humans spend more time on the part that actually needs them. I'm a WGA member; that line is load-bearing.
Why not marketing or branded content?
Focus. Greenwood Ave works exclusively on scripted and unscripted content. It's a different discipline with different economics, and doing one thing at a senior level beats doing six things adequately.
Who am I working with?
Jess Harris-DiStefano, directly. No junior team, no handoff.
You already fixed one tell today.
That ten-minute exercise up the page? A working audit does that across your entire pipeline — development through monetization — and hands you the 90-day plan to act on it.